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Meta accused of trying to discredit ad researchers

The Register - 16 de junho de 2024

Meta allegedly tried to discredit university researchers in Brazil who had flagged fraudulent adverts on the social network's ad platform.

Núcleo, a Brazil-based news organization, said it has obtained government documents showing that attorneys representing Meta questioned the credibility of researchers from NetLab, which is part of the Federal University of Rio de Janeiro (UFRJ).

NetLab’s research into Meta’s ads contributed to Brazil’s National Consumer Secretariat (Senacon) decision in 2023 to fine Meta $1.7 million (9.3 million BRL), which is still being appealed. Meta (then Facebook) was separately fined of $1.2 million (6.6 million BRL) related to Cambridge Analytica.

As noted by Núcleo, NetLab's report showed that Facebook, despite being notified about the issues, had failed to remove more than 1,800 scam ads that fraudulently used the name of a government program that was supposed to assist those in debt.

Read the newspaper article


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