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Recommendation on YouTube: the case of Jovem Pan

In their efforts to combat misinformation, YouTube launched the #BeforeYourPlay campaign. In it, YouTube claims to reduce the spread of dubious content, recommend content from trusted sources, and reward creators of quality content.

However, it is not clear what the impact is of favoring some sources considered reliable by the platform over others. According to Gillespie (2022), favoring certain channels is a strategy that can generate serious informational imbalances, being as it is a type of veiled content moderation.

We carried out an experiment to map the recommendation of informative content sources on YouTube during the 2022 election campaign. The expression “informative content” is used by Youtube to designate the channels that are highlighted on the platform. This category does not include all channels of media vehicles, only those considered to be reliable by the platform.

The aim of this study was to identify the main channels and informative content whose visibility was accentuated by the YouTube recommendation algorithm during the period from August 23 to 30, 2022.


How to cite: Netlab UFRJ. Recomendação no Youtube: o caso Jovem Pan. 5 de Setembro de 2022, Escola de Comunicação da Universidade Federal do Rio de Janeiro, Brasil.

Recommendations on Youtube the case of Jovem Pan - Special Report
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