top of page

Recommender systems as "tastemakers": Collaborative filtering as market strategy for online products


The cultural market depends on the creation of intersubjective values to generate the production of consumers. Market strategies to adjust supply and demand have historically been characterised by mechanisms of social recommendation; a phenomenon that has intensified and adapted on the Internet.

The aim of this paper is to discuss the social conditions for the production of belief in symbolic goods and their applications in online markets. Pierre Bourdieu’s theory on the field of cultural production provides the conceptual grounding for the proposal of a theoretical study that compares traditional instances of symbolic goods recommendation and today’s online recommender systems.

This analysis diagnoses the transformation of social processes of influence on online cultural consumption through collaborative filtering and identifies relevant topics for future research in the domain of the online commerce of cultural goods.


How to cite: Santini, R. M. (2018). Recommender systems as “tastemakers”: Collaborative filtering as a market strategy for online cultural products. Observatorio (OBS*), 12(2).


bottom of page